TechnoSport Plans Bold Retail Expansion with 300 Exclusive Stores Nationwide
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TechnoSport is gearing up for one of the biggest growth pushes in the activewear segment by announcing an investment of nearly Rs 200 crore to set up 300 exclusive brand outlets (EBOs) across India within the next two years. This move reflects the brand determination to deepen its retail footprint after strong success through modern retail, e-commerce, and multi-brand formats.
The journey has already begun with the opening of TechnoSport twenty-first exclusive outlet in Kolkata, marking its second presence in West Bengal. “Our target is to scale to 300 stores nationwide in the next two years at an estimated capex of Rs 200 crore,” shared CEO Pushpan Maity. Eastern India will be a focus market, with nearly 30 percent of the new outlets expected in the region.
Balancing Retail Growth with Manufacturing Strength
Alongside its retail push, TechnoSport is investing Rs 100 crore in a new manufacturing unit in Odisha, complementing its established yarn-to-fabric facility in Tirupur. With a robust CAGR of 40 percent since 2022, the company aims to touch Rs 600 crore in revenue by FY26 and scale to Rs 1,000 crore by FY27.
The Indian activewear and sportswear market, valued at Rs 4,500 crore, offers immense potential for affordable, globally benchmarked products. To tap this demand, TechnoSport continues to innovate with in-house technologies like Technocool+ for cooling, TechnoGuard for antimicrobial protection, and UPF 50+ for sun safety. Expanding across men, women, kids, and unisex categories, the brand is also preparing to launch a winter wear line while keeping activewear as its core focus.
With this dual strategy of retail expansion and manufacturing scale, TechnoSport is positioning itself as a key player in India growing sportswear market.
12:33 PM, Sep 19
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